I'm telling you that they're incredible performers for what they are. That's true. The amount of performance they get for the power draw is very, very good. There's been little competition on release. Definitely nothing remotely close in an APU. It's a very wide chip that gets a very high IPC because it has so much die allocated to things that give it more efficiency.

Most people who praise it, though, seem to think you could put that chip into a much cheaper device that's non Apple and it'd still be affordable, and that they've developed some magic sauce that makes it Apple-tax worthy. It's NOT that. It's a very expensive to make, high end chip. So it goes into very expensive products that happen to have the "Apple tax".