>But the people bashing the price have zero experience with the product.
But plenty of experience with other wool garments. I don't need to get personally screwed to know that anyone spending $600+ on a single wool shirt is getting screwed. It sounds like the only thing it has going for it compared to other wool garments is that it's softer. Which, given that this item isn't even meant to be a base layer, doesn't seem like that big of a deal to me.
Believe me when I tell you that this isn’t like other wools. I have worn a large variety of woolens over the years (Filson, Pendleton, Big Bill, etc), and this fabric is significantly better. The labor intensive construction adds another layer of cost. Just because it isn’t worth it to you doesn’t mean that the people who buy it are “getting screwed.” If anything, they are choosing a manufacturer with next to nothing in terms of marketing or brand premium.
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