Believe me when I tell you that this isn’t like other wools. I have worn a large variety of woolens over the years (Filson, Pendleton, Big Bill, etc), and this fabric is significantly better. The labor intensive construction adds another layer of cost. Just because it isn’t worth it to you doesn’t mean that the people who buy it are “getting screwed.” If anything, they are choosing a manufacturer with next to nothing in terms of marketing or brand premium.