Grifter. They never paid the artists, so there was basically no chance there would be music at their "festival". This documentary spends precious little time talking about it.

The organizers breathlessly talking about how they were balls to the wall trying to get the site finished glossed over the fact that they must have known that the artists were not coming. The only reason they kept up this pretense was so they could grift those kids into loading up their prepaid accounts.