Sure, I just don't think we'll see a successor to Blu-Ray optical media. It's cheaper to produce for now but even triple layer is getting pretty close to thumb drives at 128GB, with SD Cards being about twice as expensive, give or take. In order for another standard to win it has to have a reason to hit mass production at scale, and it was tough for a lot of people to swallow the cost of Blu Ray when it was new with streaming services biting into its biggest market. Honestly if it weren't for video games and some archival media Blu Ray would be limited to cinephiles and users in low internet service areas already.