CGI-powered ads are coming to Prime Video and Peacock. Both companies demonstrated new ad formats for Virtual Product Placements (VPP), a post-production technique to insert a brand into a show or movie after it's been filmed. techcrunch.com Submitted by cartoonzi t3_y5wahp on October 17, 2022 at 12:17 AM in Futurology 109 comments 271
mouserat_hat t1_ismldgo wrote on October 17, 2022 at 2:36 AM Very interesting! It will likely work very well. Occasionally, I can see it backfiring; for example if I saw a commercial with one of my favorite sitcom characters, I would immediately detest the commercial. Permalink 1
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