Comments

You must log in or register to comment.

Anastariana t1_ism9el3 wrote

This is some dystopian, Black Mirror stuff.

​

Imagine being a writer who gets their stories made into a TV series and at a key, tear-jerking moment a big fucking Snickers ad is right behind the characters.

193

Alundra828 t1_ismlblr wrote

"The world is changed. I feel it in the water. I feel it in the earth. I smell it in the air. Much that once was is lost, for none now live who remember it. It began with the forging of the Great Rings. Three were given to the Elves, immortal, wisest and fairest of all beings. Seven to the Dwarf lords, great miners and craftsmen of the mountain halls. And nine, nine rings were gifted to the race of Men, who, above all else, desire power. But they were, all of them, deceived, for another ring was made. In the land of Mordor, in the fires of Mount Doom, the Dark Lord Sauron forged in secret a Master Ring, to control all others. And into this ring he poured his cruelty, his malice and his will to dominate all life. One Ring to rule them all! But even he cannot fathom why the children love the taste of cinnamon toast crunch"

57

qazlurch t1_isomzj7 wrote

I always wanted to scream "it's the fuckin sugar, dumbass" at those commercials

2

Raeandray t1_ismbuf6 wrote

Presumably they’ll do this in a tactful way, or it will backfire. It’s not like product placement isn’t already all over visual media.

21

ebrytaim t1_ismd14w wrote

Nah they’re gonna push as far as they can, then only dial it down when people complain.

35

_moonbeam_ t1_ismzhxb wrote

Happening in hockey right now with digitally super imposed board ads that change while the play is on, including animated ads. It's awful.

4

ChrysMYO t1_ismgsww wrote

It will be tactful until its standard

6

ScoobyDeezy t1_isnyt3f wrote

Seems like the show will still get to decide when and where these ads show up, it’s just that the content is dynamic. Pretty innocent, actually, apart from being immersion-breaking if the ad is for something the characters don’t have access to.

1

YnotBbrave t1_isog3zr wrote

This can already happen. Amazon contribution is the post-production element, these can be added later, so the director films a clean movie and then management overloads it with the right balance of ads to be nauseating but still sell

1

aioncan t1_ismzy23 wrote

As long as their heads doesn’t turn into a snickers bar

0

omnichronos t1_ism6psv wrote

Ads are the bane of the modern world. They are a blight on our existence.

101

CrankyStinkman t1_ism9gc2 wrote

Yeah, ads are easily the worst part of modern society. If I could get rid of any thing it would be ads, climate change and polarization are whatever.

26

nyc-will t1_isme7za wrote

More than one thing can be bad you know

8

CrankyStinkman t1_ismfjb3 wrote

Yes, and I disagree with OPs stance that ads are the worst part of modern society.

Articles are important, you know.

3

glumjonsnow t1_ismeqnk wrote

Modern ads are a symbol of late-stage capitalism so it's not necessarily wrong to say they are the bane of the modern world. Also, fucking chill.

8

MilkshakeBoy78 t1_isn5f6o wrote

what are ancient ads symbols of?

2

glumjonsnow t1_isqo5am wrote

absolute state power

technology being used to sell us more things in increasingly obscene ways is pretty interesting as a modern phenomena. at the time, i replied bc i thought the commenter who said it wasn't as important as climate change was being an asshole. but now i'm actually interested in what we're being sold by the powers that be and why.

1

CrankyStinkman t1_ismf5na wrote

I don’t agree that ads are the worst thing in the modern world and I’m entitled to my own opinion. Fucking chill dude.

−4

OG-Bluntman t1_ismdqku wrote

This is simple, just eliminate free choice. If only one of everything is available, no need to try out-do your non-existent competition.

−2

Tacky-Terangreal t1_isu7hdv wrote

People meme in Banksy, but their rant against ads is so spot on. It’s a waste of our money and attention designed to make you feel worse so you buy some stupid shit

1

theoriginalstarwars t1_isqbejb wrote

Ads are the same thing as a job. You are selling your time. 8 minutes of your time every 30 minutes to watch a network TV show for free. As opposed to 8 hours a day to take home money to buy the house/rent the apartment and pay your cable/internet so you can watch TV and sell more of your time. Gotta love modern society.

0

omnichronos t1_isqmwpn wrote

You pay for cable so you don't watch ads that are on broadcast TV. Then they double dip and start selling ads on cable. So you move to Netflix. Then Netflix decides to double dip and sell ads. Where does it stop? I say they can stick their ads up their ass. I refuse to watch ads. I'll be sailing the high seas if I'm unable to block their ads.

2

Aurum_MrBangs t1_ismfmrt wrote

They are also what keeps the internet running…. So

−9

omnichronos t1_ismg8ak wrote

That's like saying slaves are necessary to pick cotton.

4

ZeCactus t1_ismhla9 wrote

I don't see poeple complaining about cotton shirts not being free mearly as often as I see people complaining about youtune premium being a thing, though.

−3

djfishfingers t1_ismcb5u wrote

So you're telling me we can't give workers a livable wage because the costs of goods and services will go up, but we can afford a cost increase because companies are going to spend even more money coating every inch of our lives in invasive advertisement?

32

das_masterful t1_ism7zxf wrote

I can't wait for a Ford to be in the garage of Barad-dûr.

27

RichWritersClub t1_ismadqv wrote

Orodruin is replaced with the Volcano Bay Disney Park. Elrond and Durin are sitting around eating their HelloFresh meals. Nori’s family ain’t getting left behind in their BRAND NEW DODGE CARAVAN.

5

schnibitz t1_ismxk4f wrote

Came here to ask questions about just this scenario.

1

SadShots t1_ismtpvw wrote

>Peacock’s new “In-Scene” ads will identify key moments within a show and digitally insert a brand’s customized messaging or product post-production so the brand is showcased in the right TV show/movie and at the right time.

Fuck. Off.

I saw this kind of stuff when I lived in the US. Watching a show and then some other shows actors appear on the bottom of the screen, fully filmed/in motion, advertising their show and taking up screen space. PLUS you then have commercials every 8 - 10 mins. It's fucking insane.

24

GushingMoist t1_isq964n wrote

It sounds like this is going to be more subtle and straight to the subconscious. It could be billboards or other things in the background, tv shots, pictures, etc. Tv companies want to give us commercials without looking like typical commercials as we are paying for “add free” subscriptions … I don’t think consumers are going to notice them as much as the intrusive bubble heads that you are talking about, but once you notice them I’m sure they will be equally annoying.

2

_DAD_JOKE_ t1_ism878p wrote

I spent years planning, writing, then directing content on a platform, my lifelong dream come true....then Comcast sticks a fucking VPN ad in my art. Fuck. That. Companies need to chill.

21

s332891670 t1_ismf43e wrote

Fuck this dogshit world. Ted was right, we need a revolution against technology.

13

EffervescentSpleen t1_ismlz7u wrote

If you’re caught up on Ted, you should check out any Zerzan that catches your eye. I assume your probably have, but this is the way. It all needs to come apart.

2

s332891670 t1_ismuwhb wrote

The clown who is against art and calenders? Yeah no thanks. A bridge too far.

2

bigtexnick t1_ismgigi wrote

…..aaaaaaaaaand end stage capitalism begins the process of devouring society.

9

olygimp t1_ismqz5i wrote

Seems like a good time for books to make a come back.

7

MpVpRb t1_ism912o wrote

Admongers are delusional. Why would they believe that simply seeing a product in a show would make someone buy it? All this will do is degrade the show and maybe get a laugh when it goes wrong

6

ManlyBearKing t1_ismctim wrote

Advertising (even base advertising) works because deep down we all still have primitive monkey brain neurons that strengthen when repeatedly exposed to a stimulus. Businesses, governments, and others are all convinced too, which is ironically further proof it's effective.

11

PaulblankPF t1_ismhzbp wrote

I’m seeing more that advertising goes too hard these days and makes people feel hate and resentment for whatever is being advertised. It’s definitely supposed to be a balancing act but things are getting out of hand and greedy lately.

5

Fastfaxr t1_isna73v wrote

They spend 100s of billions every year on research determining how much they advertise vs rate of return. So I agree that its getting out of hand, but it must still be working.

2

mikepictor t1_ismwlxi wrote

They know more about this than you. Seeing a product once won’t. But seeing it a dozen times or more, starts to normalize it. It becomes a default presence in your worldview, and can start to become a default choice when you are thinking or products of this type.

There is a reason even if you don’t buy coke, you definitely think about it when the concept of colas comes forward.

2

elguachojkis7 t1_ismcryr wrote

This sounds exactly like something Jack Donaghy would come up with

6

Planague t1_it2vsez wrote

Where would you put an ad for the Trivection Oven...

2

SatansMoisture t1_ismf692 wrote

Its times like these that I'm glad I bought the original physical media as well as not subscribing to any streaming services, ever.

6

scarybevis t1_ismn5kc wrote

this would be like watching friends or seinfeld and you see a cryptocurrency ad in a newspaper or something. stupid ass pointless technology

6

cartoonzi OP t1_ism45ua wrote

Announced a few months ago at NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV show or movie scene.
Amazon presented its new VPP tool, currently operating in beta, that lets advertisers place their branded products directly into streaming content after they have already been filmed and produced. Meanwhile, Peacock’s new “In-Scene” ads will identify key moments within a show and digitally insert a brand’s customized messaging or product post-production so the brand is showcased in the right TV show/movie and at the right time.

The virtual product placement beta program has already been implemented in several Prime Video and Freevee original series such as “Tom Clancy’s Jack Ryan,” “Bosch: Legacy,” the overall Bosch franchise, “Reacher” and “Leverage: Redemption.”

----------

This is really interesting from a tech perspective, but I wonder if the personalization of these ads could alter or feel out of place in a movie. Example: can a virtual billboard ad be a mismatch with the genre or historical timing of the movie or show?

It makes a lot of sense from a streamer's perspective. They want to invest in creating more content without charging people more because they will leave (*cough* Netflix *cough*). And many streaming services now offer ad-supported tiers so they don't lose as many subscribers.

From Amazon's perspective, I can see them building this technology to the point where they can provide it as a service to Netflix and Disney Plus (like they do with AWS).

What does everyone think of this?

3

blazelet t1_ismcpoy wrote

I worked in news, commercials and now vfx. I imagine it’s probably a more automated way of doing what we’ve been manually doing forever. I’ve worked on major Hollywood films where we’ve added a certain car parked on the street behind the characters because a car company paid for it, or swapped out billboards/signage/buildings to focus on a sponsor.

If they prep the footage adequately when they shoot, scenes could be templated where as long as you format the input image consistently it just swaps them out seamlessly. This month it features MMs, next month it’s coke.

4

TheStupendusMan t1_ismdjms wrote

This. They’d probably just have project files / templates prepped to pump out changes per cycle.

1

AlwaysL82TheParty t1_isp3q09 wrote

It's probably a bit more advanced than this. We actually put out a platform about 10 years ago doing it (going to have to go see if they violated our patents lol) Here's our platform so you can see how we were using it (and I suspect they are doing it roughly the same - if you look at things like the skateboard & football, you can see you don't even need flat blank spaces - we analyzed videos & recommended spots, then auto inserted brands): http://dolo.co/

1

OG-Bluntman t1_isme5fx wrote

“It's like people only do these things because they can get paid. And that's just really sad.” -Garth Algar

3

socialistRanter t1_ismfnfj wrote

Does this explain the Starbucks cup in Game of Thrones? /s

3

cy13erpunk t1_isn0p68 wrote

looks like im about to have a lot more incentive to hit that backlog of books/reading

2030 adblock is just reading a good book and not watching video media XD

3

CriticalUnit t1_isnjugn wrote

Thanks I Hate it!

It's not like we're not way past the point of advertising saturation.

Sure companies will still pay for this nonsense, but does it really provide value when viewers just ignore it?

3

zero573 t1_isojmuq wrote

And many streaming services now offer ad-supported tiers so they don't lose as many subscribers

Uhhh I’m pretty sure most people who left Cable and cut their cords were to get away from all the fucking advertising, no one wants this. This whole exponential capital growth culture is rotting away everything and anything.

How the hell can a system be set up like “oh, we only generated 1 billion in revenue this year and not the 1.2 billion like we forecasted and now our investors are panic selling our stock!” like it’s a good thing. Eventually your always going to reach a peak for capital income. Exponential growth isn’t sustainable. Then they try to cut corners and squeeze out every last drop of cash they can before their customers bail because of the now substandard product. The company falls, is bought up by a different one and the cycle repeats.

3

SecretNature t1_isqdu10 wrote

I’m old enough to remember when cable was sold to us as the “ad-free” option to get away from broadcast TV that was cluttered with ads. Didn’t take too long before cable was waaaay worse with more ads than broadcast TV ever had.

3

zero573 t1_isrpboe wrote

Yeah I remember that too. As it is there is no cable in my house. We just stream everything, and are happier for it. But if they start treating streaming like cable, nah man, F-That. Tv isn’t the end of the world.

1

redredred-it t1_ismh09c wrote

This is about inventory and personalization. Today, General Mills pays a lot to have a box of Cheerios placed on set, and more if the actors interact with it (eat the cereal, for example). But as much as they pay, it’s a fraction of what that ad revenue could be.

ELI5: Imagine if the box of cereal was entirely green, like a green screen. Now every cereal maker has a shot at product placement. Amazon can rotate the advertisers on different streams, or by region. It becomes more lucrative in international markets where there are regional cereal manufacturers that would want to get in on the action.

Ultimately Amazon makes a lot more money, and presumably the audience sees ads more relevant and personalized. Amazon knows I’m in my mid forties, so they’d probably show me Special K instead of Cheerios…

Creepy, yes. Also very profitable.

2

Morphik08 t1_ismo7aw wrote

It goes deeper than that. They could use your personal data to advertise your favorite cereal to you. This is one step closer to the ads seen in minority report

6

SecretNature t1_isqdkkg wrote

Based on the ads they currently show me, they don’t know a damn thing about me.

1

periah250 t1_isn2yki wrote

"you should have installed nord vpn" *snaps fingers*

captain raid shadow legends dissolving into gamer fuel powder.

2

proteusum t1_isnfoi2 wrote

Seems like Amazon Prime is trying to find new ways on how to alienate its customers. Im impressed on how dedicated they are researching this topic.

2

C0smo777 t1_iso6ggz wrote

And this is why you need to be a pirate and sail the seven seas.

2

10tothe24 t1_isp9nvw wrote

Some markets open in pairs and some open alone. This is an example of markets opening in pairs because one of the markets that just opened up is what's stated above where companies can market post filming in a show/movie. The second market is now where a company could make a paid algorithm to strip those advertisements off the screen when you watch

2

FuturologyBot t1_ism8inq wrote

The following submission statement was provided by /u/cartoonzi:

Announced a few months ago at NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV show or movie scene.
Amazon presented its new VPP tool, currently operating in beta, that lets advertisers place their branded products directly into streaming content after they have already been filmed and produced. Meanwhile, Peacock’s new “In-Scene” ads will identify key moments within a show and digitally insert a brand’s customized messaging or product post-production so the brand is showcased in the right TV show/movie and at the right time.

The virtual product placement beta program has already been implemented in several Prime Video and Freevee original series such as “Tom Clancy’s Jack Ryan,” “Bosch: Legacy,” the overall Bosch franchise, “Reacher” and “Leverage: Redemption.”

----------

This is really interesting from a tech perspective, but I wonder if the personalization of these ads could alter or feel out of place in a movie. Example: can a virtual billboard ad be a mismatch with the genre or historical timing of the movie or show?

It makes a lot of sense from a streamer's perspective. They want to invest in creating more content without charging people more because they will leave (*cough* Netflix *cough*). And many streaming services now offer ad-supported tiers so they don't lose as many subscribers.

From Amazon's perspective, I can see them building this technology to the point where they can provide it as a service to Netflix and Disney Plus (like they do with AWS).

What does everyone think of this?

Please reply to OP's comment here: https://old.reddit.com/r/Futurology/comments/y5wahp/cgipowered_ads_are_coming_to_prime_video_and/ism45ua/

1

DeezNeezuts t1_ism9u5i wrote

I remember seeing this at an Adobe Summit pre pandemic.

1

Tbrou16 t1_ismcun9 wrote

Imagine if somebody painted a Budweiser in the Mona Lisa’s hand. That’s what this is to any director not named Michael Bay.

1

mouserat_hat t1_ismldgo wrote

Very interesting! It will likely work very well. Occasionally, I can see it backfiring; for example if I saw a commercial with one of my favorite sitcom characters, I would immediately detest the commercial.

1

k1ng_bl0tt0 t1_ismow21 wrote

They already did this with Taco Bell changing to Pizza Hut in newer releases of demolition man

1

markdepace t1_ismqnz3 wrote

start doing it and i won't watch the shows. enough people doing it and they'll stop.

1

tomwesley4644 t1_isndyst wrote

I’m sure it will be subtle enough for chimp brain to be okay with

1

swstephe t1_ismveun wrote

I watch Indonesian TV with my wife. They have been doing this for years. It is super annoying since it breaks the story, model and action. It calls attention to itself without the context switching from ordinary ads.

1

Hertje73 t1_isn8z4t wrote

All post production is done after “its been filmed”… thats what post means… :)

1

Hades_adhbik t1_isnwplj wrote

I don't mind product placements because it doesn't take me out of it. It's passive.

1

python4all t1_isopj57 wrote

Like the Budweiser beer can in AT+ “The greatest beer run ever”?

1

Raiden115X t1_isp6akk wrote

Watching Bladerunner will never be the same after this

1