The market is an absolute shit show. There is no proper regulation and while monopolies can be taken advantage of and be terrible for society, some things like energy operate most efficiently as monopolies and might even be called a natural monopoly. Now I think natural monopolies should be nationalized and protected from corruption but that’s a different convo. The solar industry is millions of little marketing firms, dealing with dozens to hundreds of installers in each state. It’s a shit show and inefficient and there are a bunch of dumb salesmen who don’t even know their products very well who are just making a killing and rarely creating the ideal system and financing for their clients. There are also a lot of tariffs.