Submitted by shanoshamanizum t3_10pxt18 in Futurology
SvijetOkoNas t1_j6mui05 wrote
I work in SEO and you can pretend all you want but 30% of searches are going to be obsoleted.
Things that require pictures, videos and actual up to date products are not.
Let's check ahrefs and see.
Let's use the keyword "Why" so let's see what people search for.
- why is russia invading ukraine
- why is the sky blue
- why were chainsaws invented
- 13 reasons why
- why women kill
- why is my poop green
- why are flags at half mast today
- why does russia want ukraine
- why does russia want to invade ukraine
- why are gas prices so high
- who paid the largest criminal fine in history and why
- why were graham crackers invented
- why am i so tired
- why do dogs eat grass
- why does my stomach hurt
- why do cats purr
- why is my eye twitching
- why do cats knead
- why do dogs lick you
- why is my poop black
- why can't i sleep
- why do dogs eat poop
- why is my period late
- why is there a formula shortage
90% of these can be answered by an AI to a very good degree and this is just the highest volume ones. Theres plenty of low volume keywords nobody searches for and some that don't even have answers. And the AI produces the answers.
So you'll see a proportional drop in traffic to search engines, that in term is going to lead to a proportional decrease in revenue from ads, that in terms is going to lead to a decrease in profits from google, that in term is going to lead lead to news articles calling google "obsolete", that in turn is going to make the ad agencies not trust that their money is well spent on googles ads and the circle turns.
It will stop when the market has adjusted itself to the new reality that all simple easy to answer questions can be answered by the AI.
What will survive is news, reviewers with up to date product reviews, eCommerce sites, blogs and stuff that have their own content and aren't made by content farms and so on...
shanoshamanizum OP t1_j6mvbgn wrote
The question in discussion is freedom of choice for the user. There is no freedom in receiving a single answer to anything.
SvijetOkoNas t1_j6mxrff wrote
Yeah I'm sure a lot of people are thinking about freedom when they google any of the questions or answers they need. Espeically stuff like "Why is the sky blue"
Some answers are not dependent of freedoms, emotions or anything. They're simple truths.
Why is the sky blue? Light refraction. There no freedoms to this.
IndyDude11 t1_j6my4a1 wrote
There is no secondary answer to Why is the sky blue. That's what you're not getting.
shanoshamanizum OP t1_j6my8sx wrote
But there are secondary answers to many questions.
IndyDude11 t1_j6mybur wrote
And an AI bot can give those secondary answers just as well.
shanoshamanizum OP t1_j6mye1f wrote
Yes officially approved and stamped right. The single source of truth. The dream of any dictatorship.
TiredOldLamb t1_j6n2ez7 wrote
That's what any search engine can do as well. Why do you think search engines aren't censored?
shanoshamanizum OP t1_j6n2xqb wrote
Because they give me a list and not an answer but as per the other convo they are closer than I think it seems.
TiredOldLamb t1_j6n3az7 wrote
It's not that AI is bad and search engines good. Both are subject to same biases. And in the future AI is going to get heavily monetised and probably turn just as shit as Google with ads and useless content everywhere.
shanoshamanizum OP t1_j6n3flr wrote
Not putting labels. All that the topic is saying is that AI and search index are not the same thing.
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