Viewing a single comment thread. View all comments

PeanutSalsa t1_jcgljld wrote

Do companies' marketing departments use these personality groups to try and help in marketing their products and services?

2

truity_psych OP t1_jcgmi00 wrote

This isn't my area of expertise, but I've heard a bit of buzz about it. My best guess would be that they might try to target marketing to personality types, but the effectiveness of doing so would be mixed at best.

3