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truity_psych OP t1_jcgmi00 wrote

Reply to comment by PeanutSalsa in Hi, I’m Molly Owens, CEO & Founder of Truity – the personality assessment company. You can ask me anything about personality types and personality research, including the Enneagram, Myers-Briggs theory or the Big Five system of personality. by truity_psych

This isn't my area of expertise, but I've heard a bit of buzz about it. My best guess would be that they might try to target marketing to personality types, but the effectiveness of doing so would be mixed at best.

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