Mailers are 100% tailored to the voter. Our household has a democrat, a republican and a newly registered 19 year old voter. So we get everything here, I was saving the ads and laughing at them. The best ones were addressed to the new voter in our household, one with emojis all over it clearly marketed to her age group. The other addressed to her had a stranger things theme and graphics, Republican things, it’s awesome I saved it! We get about 10 ads a day by mail.