I hate it because people seem to think it's a smug retort for whenever you say something remotely negative about something they like, rendering it meaningless.

"I don't care for Applebee's."

"WELL, I GUESS APPLEBEE'S IS LIVING IN YOUR HEAD RENT-FREE, DO YOU HAVE APPLEBEE'S DERANGEMENT SYNDROME HAHAHAHA?!?!" 🥴

Having a negative opinion about something isn't the same as obsessing over it. It's the same sort of people who make those cry-laughing emojis when they're losing an argument. "You're so wrong!!!! 😂😂😂😂😂"