Oddly enough for me the Mazda dealership where I live is much cheaper than a jiffy lube or comparable auto repair shop plus they do online appointment booking but I'm not gonna say this extends to anyone else

Yeah I’m with behv: my local ford dealer has much better prices on oil changes and tire rotations than jiffy/speedy/quickie etc.

Our luxury dealership is usually even or cheaper on most repairs. In many cases customers come back to us because most places misdiagnose or make the car worse than it started. We also stick to factory recommended maintenance so even that is usually on par with most mom and pops or jiffy lube because those places thrive on up selling useless snake oil products. I can think of hundreds of customers who bragged about saving so much going the a lube shop for oil and filter only to realize they have been getting fucked because said shop convinced them synthetic is 5k and not 10k 1 year. So they get shocked realizing they have been overpaying with oil and now have a leaky housing and paper in the pickup because a fleece filter was never used. We really should cost more considering the metric shit ton of money we sink in tech training and special tools. I'm not saying all dealerships are legit but an honest and fair one even at a higher price is where you should take your car.

My BMW dealership is cheaper, faster, and better than the independent shops I tried. And I get a loaner car for the longer services.