• Contributors were asked whether or not they planned to drink any alcoholic beverages during the Super Bowl.
• Those who did have plans to drink were asked what they would be drinking, and were able to select multiple beverages.
• Most of those planning to drink indicated they would have beer.
• Bud light was the most popular choice among beer drinkers.

These data were collected over Feb 10-12 from a total of 1,639 respondents in the U.S. Premise used stratified sampling of its opt-in panel members, along with post-stratification weighting on age, gender, region, and education to construct a representative sample.
Contributors in 135 countries around the world work with Premise to share their opinion and collect field data on a variety of topics using its smart-phone app.
Tool: R (Network D3)
Source: Premise internal survey data

Two thoughts:

1. A breakdown of "Liquor" would be nice. I guess that that's like, Scotch, Gin, Sambucca, etc.

2. I read that as "Hand Sanitizer" and thought, wow, there's brand preference?

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I know I have a perferred brand. I only drink Purell.

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What is the name of this chart? Would love to use this breakup for other purposes

Try the Covid era sanitizer that smells like tequila, it’ll change your life

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When Sam Adams is the only remaining American-owned beer in this entire list.

Yuengling is owned by Richard Yuengling and is American as it gets.

Its’s called a sankey diagram. You can make one here. It’s fairly simple to add groups from left to right (or right to left) and can customize it from colors to thickness or lines or data on each nodes.

Adding percentages or some number is value to each node would be insightful. Just from the visuals, all I can tell is people drink the most beer but alcohol not far behind.

Pabst is also American-owned

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I suppose the blank spot on the bottom of beer represents “Other”?

Thank you

Did not expect white claw to be such a small % of the seltzer market.

I drank tejava

Wtf there’s no way that craft beers don’t show up anywhere on this list?

Ahh yes the Deleware registered, American exchanged Molson Coors is most notably not American.

Has not been American owned in almost 20 years. Corporate and North American headquarters are in Toronto. Trading on a US exchange doesn't mean anything.

Sorry to mountain piss all over an "American" brand like Coors.

Molson is Canadian and merged with coors….. not sure how you can claim it’s not American

Well the beer ‘block’ is bigger than the trails that lead off. Implying there’s less popular beer that they just didn’t list

I’m amazed how many Americans still drink crap beer.

Bud Light tastes like shit!

Greetings from The Netherlands <3

This is correct. There was an "other" category for beer including many craft brands, but its inclusion makes the chart a bit too messy.

It makes sense that any one craft beer would not be a large percentage but as a block grouped together I think a “craft beer” category would be a sizeable number.

That is correct. Including other craft beers makes the chart a bit too messy.

That’s cause they spend so much on marketing

Ah yes, a nice Pinot Grigio pairs well with Doritos and pizza rolls

There's also the snarky response of what they classify as 'beer'.

i prefer dettol