The draw has always been that if any component breaks, you can just replace it. Most laptops make you replace the whole screen assembly if the screen breaks. Here you can just buy the screen, or the fan and heatsink, or the hinge, or literally any component that breaks. And the whole thing can be disassembled by the screwdriver they package with it, no glued parts to pry apart. They aren't doing it to get rich, they're doing it to make a revolution. Oh yeah, and you can upgrade the CPU too.