IAm-The-Lawn t1_j19od9h wrote
Reply to comment by smp208 in ASUS's Noctua Edition GeForce RTX 40 Series Graphics Cards To Launch At CES 2023 by Avieshek
Combination of a lot of factors. There was pent up demand for the 30 series over the course of the past two years, and so lots of folks bought the 30s cards when the prices finally came down and supply improved. That is having an adverse impact on demand for the 40 series.
Additionally, the 40 series cards are significantly more expensive than the previous generation, so scalpers have a much smaller profit margin. Contrary to some beliefs, there is a maximum amount of money that 85% of individual consumers will spend on each card in the 40 series (we just don’t know what that amount is).
Finally, supply is pretty decent for the 40 series. Some retailers learned from the 30 series debacles with bots and scalping, so buying up all existing stock is not an option for scalpers. At best, they can only buy the majority of stock if they are so inclined.
Also worth noting that in some respects, supply chain logistics are recovering as well.
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