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ReallyBrainDead t1_j3obz3y wrote

Know they've been working on that for a while. Interviewed with an Apple division that used to be a Wi-Fi startup like 8 years ago. It's all about trying to expand the footprint of their silicon, trying to kick Broadcom and Qualcomm out in favor of something they can get margin on.

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ReallyBrainDead t1_j3owy5j wrote

No spies, just obvious. Next largest and most expensive piece of silicon in there that they don't make. Plus, know what it's like to be working on a chip they designed out, I was interviewing because that happened in my prior job.

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[deleted] t1_j3qqtby wrote

[removed]

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holydamien t1_j3rkxty wrote

They do invest with fabs to have their own exclusive production lines.

Besides that's like saying a writer didn't write the book just because they needed someone to print it.

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orincoro t1_j3sucsu wrote

Yeah. The important thing is that they are getting the lion’s share of the margin on it. If you’re paying $300 for the chip as a part of the product, they’re keeping $250 instead of 150.

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Leprecon t1_j3q5kxx wrote

To be fair, Broadcom and Qualcomm have pretty high licensing fees. It makes sense to want to cut them out.

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nicuramar t1_j3qs0ms wrote

Also because the way can put it on their SoC.

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PlankOfWoood t1_j3otgp0 wrote

>trying to kick Broadcom and Qualcomm out in favor of something they can get margin on.

CCP: lol we have spies at Apple.

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OCGHand t1_j3rbz31 wrote

Some of them are sleeper agents?

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edvek t1_j3rl4st wrote

No they're very awake and aware of what they're doing. They were sent there for the expressed purpose of corporate espionage.

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fuckmedallas t1_j3pu1l7 wrote

CPC, not CCP. K thanks

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psnanda t1_j3rk4hb wrote

The in-house cellular modem part was pretty well known years back. In fact Apple had started poaching heavily from Qualcomm back in 2017 IIRC.

In 2016, many Qualcomm Modem folks moved over to Intel Modem Division in San Diego with higher pay packages and then became Apple employees once it got acquired.

The poaching continues to this day because, as you know it, Apple has very very deep pockets . Apple also recently established thier offices in SD, including a big campus in Rancho Bernardo area - thereby signifying that they are investing heavily in talent in the San Diego region - which has traditionally been seen as Qualcomm’s backyard.

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murdok03 t1_j3sjrwo wrote

They also bought Intel's 4G division a few years ago.

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