So everybody is talking about 10 dollar/euro/pound difference. Let me tell you have it happened in my case: I have no bloody idea what is the price of a Nintendo Switch so when Pokemon released picked up a limited edition, expecting it would include the game like a collectors' edition or Sony/Xbox limited console. After my surprise I ordered the game, but it felt kinda stupid. And I don't give a crap if I have to pay 60 dollar/euro/pound more.... Just include the game.

I would say this is to support resellers and "true" collectors.