Viewing a single comment thread. View all comments

Ilanaspax t1_je2dpr1 wrote

Reply to comment by paul-e-walnts in Tenants Fight Back As Rents Soar In Jersey City And Hoboken by mad_dog_94

It is insane they needed to make an ad campaign when NYC is right there. Kind of makes you wonder why they did it doesn’t it?

So crazy how our only solution to the housing crisis is making it so only rich transplants can afford to live here and existing residents relocate and enjoy none of the “improvements”.

1

paul-e-walnts t1_je2jgt4 wrote

You think an ad campaign got people to move here? Can you show me this ad campaign?

2

Ilanaspax t1_jef4p61 wrote

https://www.nytimes.com/2014/10/06/business/media/a-new-effort-from-a-new-jersey-city-urges-make-it-yours.html

The sole reason? No. Do I believe they deliberately courted high income folks to price out working class residents?Absolutely and it was extremely transparent at the time.

City spent 1.2 million on the ad campaign in 2014 after giving out tax abatements for luxury high rises. It’s SO weird how 10 years later there isn’t enough affordable housing and the only solution is more luxury rentals 🤔

2