This cold brew concentrate was diluted from a more concentrated cold brew.Submitted by Logical-Name-7607 t3_11dmczu in mildlyinteresting
twohedwlf t1_ja9iqze wrote
Reply to comment by Logical-Name-7607 in This cold brew concentrate was diluted from a more concentrated cold brew. by Logical-Name-7607
Generally more reliable end results for the average user a more dilute mixture than more concentrated given variations in measuring. Like diluting 250ml with 250ml of water, a bit off either way doesn't matter much. 100 ml in 400ml, a little off with the concentrate can make a big difference.
Also, I bet people would tend significantly to buy the 250ml of concentrate thinking it's a better deal than 100ml even if it mixes up to the same final result.
Logical-Name-7607 OP t1_ja9jou5 wrote
That’s a very valid point. Companies have to make things easy on people or else they face backlash because of the consumers error.
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