What is the scam here? Making a product people didn't know they wanted? It just seems like a good gamble. Because if it was that easy to 'just make a shitty cynical horror movie and make millions' then everyone would be doing it. They took a stab at a movie and it just happened to hit. That it's low budget and not very good is irrelevant. The streets of hollywood could be paved with all the shitty low budget movies produced every year that no one watches. Kudos to these people for actually getting eyes on their movie which is no easy feat.