A simple look at the NH electoral map shows the southern border towns are mostly red. Many of the northern and western towns voted blue. While Mass transplants are often here for more land, more open space, lower taxes. many also come to leave the People's Republic. I believe that NH Conservatives actually are exactly that, Conservative. They reject the Trump, very not Conservative, yahoos. It's a mistake to believe that people who chose to not vote for an election denier or a defender of an insurrectionist are not conservative. They voted this way BECAUSE they're conservative.