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LarcSekaya t1_iutnur7 wrote

Reply to comment by ConradJohnson in Ad giant IPG advises brands to pause Twitter spending after Musk takeover by mbmba

As a media buyer, I definitely agree. We would pay 4-5x the CPMs as other social platforms, and conversion rate would only be 75% of other platforms. We limited spend on Twitter as often as we could.

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ConradJohnson t1_iuwzbv5 wrote

Thanks so much for that data point. Is your conversion soft or a transaction?

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