LarcSekaya t1_iutnur7 wrote on November 2, 2022 at 10:55 PM Reply to comment by ConradJohnson in Ad giant IPG advises brands to pause Twitter spending after Musk takeover by mbmba As a media buyer, I definitely agree. We would pay 4-5x the CPMs as other social platforms, and conversion rate would only be 75% of other platforms. We limited spend on Twitter as often as we could. Permalink Parent 5
LarcSekaya t1_iutnur7 wrote
Reply to comment by ConradJohnson in Ad giant IPG advises brands to pause Twitter spending after Musk takeover by mbmba
As a media buyer, I definitely agree. We would pay 4-5x the CPMs as other social platforms, and conversion rate would only be 75% of other platforms. We limited spend on Twitter as often as we could.