OrganicPrinciple130 t1_ixf3zlw wrote on November 22, 2022 at 11:31 PM

Well they set up the pixel to do that, its not like facebook did it, the people controlling the website did this. Facebook gave them tools, they misused it?

mnh22883 t1_ixfuxzy wrote on November 23, 2022 at 3:07 AM

No, the data goes to facebook. The companies were previously unaware that the data was being mined and sent to facebook.

https://www.epicbrokers.com/insights/healthcare-industry-meta-pixel/

OrganicPrinciple130 t1_ixhgych wrote on November 23, 2022 at 2:06 PM

The additional data, such as income, filing status had to be added by a human... those didn't magically get added.

ExcellentPastries t1_ixhjnto wrote on November 23, 2022 at 2:26 PM

Your reply seems to be missing the point the OP is making, which is that the information goes to Facebook because these companies have mis-configured (or in the case of TaxAct, seemingly deliberately chosen to configure) their apps to send this data. I’d be pretty surprised if Facebook’s licensing agreement for the Meta Pixel doesn’t inoculate them from misbehavior by companies collecting data.