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blahbleh112233 t1_jb61sh0 wrote

Reply to comment by ux3l in Toblerone chocolate to cut iconic Matterhorn logo from packaging due to ‘Swissness’ laws by elizabeth-cooper

It is, but that's laws for you man. Swiss don't want no free riders, and you can argue Swiss Chocolate is a cultural brand in and of itself so the country has incentive to protect the integrity of it.

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ux3l t1_jb658i2 wrote

Did you even read what I wrote in these 2 comments? A third time just for you: It's completely understandable that companies can't write "Swiss chocolate" on chocolate made somewhere else. But Switzerland shouldn't be able to forbid the usage of a picture that resembles a mountain that happens to be in their territory.

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blahbleh112233 t1_jb65wq9 wrote

I read what you wrote, have you heard of the moron in a hurry benchmark? I.e. that not everyone will read the labels for stuff and will go buy off oflook/picture alone? It's an actual legal test.

But lets be real, all these things are just cynical ploys for more money. I'm sure the Swiss would totally be ok with Toblerone using that mountain outline if they came to a licensing arrangement or something.

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