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ux3l t1_jb60ffe wrote

Reply to comment by blahbleh112233 in Toblerone chocolate to cut iconic Matterhorn logo from packaging due to ‘Swissness’ laws by elizabeth-cooper

Yes, that's why they won't write "Swiss made chocolate" on it. But the picture of a mountain can only be used on products made in the country where most of the mountain is in? That's going a bit too far I think. It's a mountain! Not a building or monument.

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blahbleh112233 t1_jb61sh0 wrote

It is, but that's laws for you man. Swiss don't want no free riders, and you can argue Swiss Chocolate is a cultural brand in and of itself so the country has incentive to protect the integrity of it.

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ux3l t1_jb658i2 wrote

Did you even read what I wrote in these 2 comments? A third time just for you: It's completely understandable that companies can't write "Swiss chocolate" on chocolate made somewhere else. But Switzerland shouldn't be able to forbid the usage of a picture that resembles a mountain that happens to be in their territory.

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blahbleh112233 t1_jb65wq9 wrote

I read what you wrote, have you heard of the moron in a hurry benchmark? I.e. that not everyone will read the labels for stuff and will go buy off oflook/picture alone? It's an actual legal test.

But lets be real, all these things are just cynical ploys for more money. I'm sure the Swiss would totally be ok with Toblerone using that mountain outline if they came to a licensing arrangement or something.

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BRIKHOUS t1_jb6vu86 wrote

Nah. I mean places can mean more what they are physically right? Like, you slap the grand canyon on something, you're not going to think it's from England.

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ux3l t1_jb74h8c wrote

I know Grand Canyon is in the USA, but I don't associate both directly, so I wouldn't feel betrayed if something with a logo that looks like the Grand Canyon be made somewhere else than the US. I remember from my childhod chocolate filled cookies that looked like Koalas, and I doubt they were made in Australia.

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BRIKHOUS t1_jb74z41 wrote

>so I wouldn't feel betrayed if something with a logo that looks like the Grand Canyon be made somewhere else than the US.

Fair, but not really the point. It's whether you'd think it's made in the US. If someone would think that, then it's misleading, and problematic.

>I remember from my childhod chocolate filled cookies that looked like Koalas, and I doubt they were made in Australia.

Ha, and that's because, to my knowledge, animals actually work the way you're suggesting for landmarks

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ux3l t1_jb76204 wrote

> It's whether you'd think it's made in the US.

That was a No.

And Koalas makes me more think of Australia than the Grand Canyon of USA or the Matterhorn of Switzerland, rather the Alps in general.

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BRIKHOUS t1_jb76os2 wrote

Are you from the US? A US person would likely think it was made in the US. Or a brit might think their beans are local if they gave a picture of the thames on the label.

Even if you personally wouldn't feel confused, can you see how a reasonable person might? That's the idea

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