How do you know it's cheap ? You have no idea what quality of ingredients they are using for these dishes, or how much prep and time it's taking. People don't act like Irwin's is taking a "cheap" cuisine like pasta with sauce and charging 23 a plate for it is extortion. Asian food can cost money too, if you want cheap pho, pho 75 will always be there. This place is trying to do a higher end version obviously.