Heh. I once trolled an old boss with this. He was very much into fashion. Me, not so much.

So I was looking for shoes to go with a tux when I was in Rome, and I wandered into some store near the Spanish steps. Looked at their shoes, too fancy and expensive and I left.

Day or two later I was chatting with him, and I described to him where I went. "I think it was something like Feragami or something."

"salvadore Ferragamo?! That place is super famous?"

"nah, if they were that famous, I'd have heard of it. You want famous, look at Dockers."

I knew what he meant, but it was totally worth it to hear him have a stroke when I compared dockers to high Italian fashion.

It may be high quality. It may be well known in an industry. But to me, super famous means the layperson who isn't involved in the industry is aware of it. It'sgotten so much air time, that it's percolate out of the enthusiast realm.