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Naritai t1_iuhwouj wrote

Reply to comment by DIY_Creative in Anyone confirm if Fifth Season is shutting down their business? by Big-Cockroach-5986

I see, thanks. I always have a certain fascination with failed start ups, but sadly the answer is usually as simple as “ not enough people were willing to buy what they were selling“.

Here, I’m a little shocked that they thought salad kits was ever going to bring in enough money to cover major investments. Like, a Mexican farm plus a freezer truck is always going to be cheaper than you. That’s just the way it is

And yeah, if they got 75 million in funding they could’ve paid you the market rate.

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Naritai t1_iui1dap wrote

Reflecting on this, I bet it’s the USD-Peso exchange rate that did them in. Their competitors’ lettuce got 30% cheaper while their own lettuce got (via wage / input cost inflation) more expensive.

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