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Alexispinpgh t1_j5qpycv wrote

Reply to comment by h0v3rb1k3s in The Local Culinary Scene Has Really Gone Downhill Lately... by Phone_Representative

Also the idea that burgers and milkshakes are “crap” is snobbish in a way that I find off-putting

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allegedlydm t1_j5qqv88 wrote

That’s…the point they’re making.

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Alexispinpgh t1_j5qrbkg wrote

Okay I’m going to need you to ELI5 because I don’t get it.

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allegedlydm t1_j5qrxbq wrote

The reason they called it “Crapteka” was that the idea that any food is “crap” is…well, crap, and that the only difference between a fancy restaurant and a burger joint is that people look down on a burger joint.

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Alexispinpgh t1_j5qs3oo wrote

So they did that by…calling themselves crap whenever they sell fast food type fare? Like I believe you but I’m not getting how they’re conveying that.

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Phone_Representative OP t1_j5qu5s9 wrote

Thanks for the explanation. It still seems like a terrible marketing idea to me, but what do I know?

Then again, if the plan is to get people talking about it, well here we are. Mission accomplished!

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allegedlydm t1_j5r8vs3 wrote

I mean, the last couple of years it’s sold out of pre-orders within like a half an hour both days every weekend that it was open, so I don’t think they really need the marketing.

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