We are academic marketing researchers and this study involves research on consumer perceptions of grocery store brands. The survey takes ~5 min and if you complete it, you'll be entered to win one of five $50 grocery gift cards.

[survey is now closed, we will contact the winners shortly]

Thank you for your help for our research!

Sara Hanson, Associate Professor of Marketing University of Richmond Brandon Reich, Assistant Professor of Marketing Portland State University (post approved by moderator)

Comments

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I_Love_Booty_Pics_ t1_jcyilcl wrote on March 20, 2023 at 3:18 PM

#2,279,998

Done!

rdt69420 t1_jcylkcm wrote on March 20, 2023 at 3:39 PM

#2,280,192

Done. What a weird bunch of questions.

7SlotGrill t1_jcyllh4 wrote on March 20, 2023 at 3:39 PM

#2,280,194

Done

Soloemilia t1_jcyp0bf wrote on March 20, 2023 at 4:02 PM

#2,280,426

Replying to rdt69420 (#2,280,192)

Strongly agree

FiveTicketRide t1_jcyqk2o wrote on March 20, 2023 at 4:12 PM

#2,280,519

Replying to rdt69420 (#2,280,192)

I took the quiz because of this comment and it did not disappoint t

sarahanson126 OP t1_jcyrgcw wrote on March 20, 2023 at 4:18 PM

#2,280,589

Replying to 7SlotGrill (#2,280,194)

Thank you so much!

sarahanson126 OP t1_jcyrhf1 wrote on March 20, 2023 at 4:18 PM

#2,280,592

Replying to rdt69420 (#2,280,192)

Thank you! I know, academic research is pretty weird :)

sarahanson126 OP t1_jcyrhy3 wrote on March 20, 2023 at 4:18 PM

#2,280,595

Replying to I_Love_Booty_Pics_ (#2,279,998)

Thank you so much!

TripawdCorgi t1_jcywuev wrote on March 20, 2023 at 4:52 PM

#2,280,982

Can I trade a $50 grocery gift card for a grocery store in Manchester if I win?

Weekly-Eggs t1_jcyxbdx wrote on March 20, 2023 at 4:55 PM

#2,281,023

Done!

sarahanson126 OP t1_jcyyh0g wrote on March 20, 2023 at 5:03 PM

#2,281,117

Replying to TripawdCorgi (#2,280,982)

Sure, we'll figure something out :)

sarahanson126 OP t1_jcyyi4n wrote on March 20, 2023 at 5:03 PM

#2,281,122

Replying to Weekly-Eggs (#2,281,023)

Thanks so much!

sarahanson126 OP t1_jcyyja7 wrote on March 20, 2023 at 5:03 PM

#2,281,126

Replying to Weekly-Eggs (#2,281,023)

Thanks so much!

hilbug27 t1_jcz1pc3 wrote on March 20, 2023 at 5:23 PM

#2,281,357

Done. Did you guys test this on smartphones before launching? The scale was weird on my iPhone, vertical with very tiny buttons. Qualtrics is usually better about mobile formatting.

-a market researcher in Richmond

sarahanson126 OP t1_jcz326z wrote on March 20, 2023 at 5:32 PM

#2,281,457

Replying to hilbug27 (#2,281,357)

Thanks for letting me know! The horizontal scales look ok on preview then horrible in real-life. Sorry about that and thanks for your time!

LintParcels t1_jcz3b0m wrote on March 20, 2023 at 5:34 PM

#2,281,472

Done!

tevers89 t1_jcz62o7 wrote on March 20, 2023 at 5:51 PM

#2,281,693

Done

RVAperson9 t1_jcz8fzg wrote on March 20, 2023 at 6:07 PM

#2,281,867

Replying to rdt69420 (#2,280,192)

It seems the assumption is that I have been an employee at both stores (I have not). I had no insight into any of the questions asked.

mintblnt t1_jcz8gaf wrote on March 20, 2023 at 6:07 PM

#2,281,869

Done

bsh008 t1_jcz8pzs wrote on March 20, 2023 at 6:08 PM

#2,281,893

cool, thanks!

DefaultSubsAreTerrib t1_jcz8udf wrote on March 20, 2023 at 6:09 PM

#2,281,900

Kroger reflects who I am.

hallucinojenic t1_jczfhqo wrote on March 20, 2023 at 6:52 PM

#2,282,379

done, kroger is life

easy_Money t1_jczfsdx wrote on March 20, 2023 at 6:53 PM

#2,282,408

Replying to FiveTicketRide (#2,280,519)

Right... how tf am I supposed to explain Trader Joe's hierarchies?

Sfumatographer t1_jczini4 wrote on March 20, 2023 at 7:12 PM

#2,282,595

I am GIANT!

OddWelcome2502 t1_jczla2s wrote on March 20, 2023 at 7:29 PM

#2,282,819

Fortunately some of the grocery store employee subreddits show up in my feed occasionally. I had enough knowledge to answer confidently rhat Kroger is 100% robot

maddmoxxiie t1_jczo4i9 wrote on March 20, 2023 at 7:47 PM

#2,283,000

Go to Trader Joe’s for the trade secrets, stay for the hierarchy

charlottesaidso t1_jczp39y wrote on March 20, 2023 at 7:53 PM

#2,283,051

Done!

babymoominnn t1_jczun9a wrote on March 20, 2023 at 8:29 PM

#2,283,455

Done 😊

ImprovisedGoat t1_jczvpc7 wrote on March 20, 2023 at 8:36 PM

#2,283,537

Kroger reflects who I am.

PopularMedicinetoday t1_jczwvru wrote on March 20, 2023 at 8:43 PM

#2,283,623

Replying to DefaultSubsAreTerrib (#2,281,900)

You are kroger. I am kroger. We are all lombardy kroger.

_R_A_ t1_jczxnvh wrote on March 20, 2023 at 8:48 PM

#2,283,682

Replying to ImprovisedGoat (#2,283,537)

We are Kroger.

BeneficialMotor2286 t1_jd006ea wrote on March 20, 2023 at 9:04 PM

#2,283,883

Done 😊

winborne1112 t1_jd01qs7 wrote on March 20, 2023 at 9:15 PM

#2,284,008

Replying to DefaultSubsAreTerrib (#2,281,900)

When people want to get to know me I always say "Go to Kroger. The answers are all there."

And then they look at me funny.

[deleted] t1_jd04572 wrote on March 20, 2023 at 9:31 PM

#2,284,172

[deleted]

mikuhero t1_jd0462h wrote on March 20, 2023 at 9:31 PM

#2,284,176

Kroger reflects who I am

SorryDuplex t1_jd05tz4 wrote on March 20, 2023 at 9:42 PM

#2,284,294

Kroger defines who I am.

[deleted] t1_jd09nt3 wrote on March 20, 2023 at 10:08 PM

#2,284,536

[deleted]

oneoftheguysdownhere t1_jd0bdhm wrote on March 20, 2023 at 10:20 PM

#2,284,649

As someone who is currently finishing up a Masters in Marketing, what in the world…

Tylerjb4 t1_jd0dup1 wrote on March 20, 2023 at 10:37 PM

#2,284,813

Wtf

Poke-a-dotted t1_jd0glbk wrote on March 20, 2023 at 10:56 PM

#2,285,005

Sweet, sweet grocery gift card. I wish I drove up to the TJs more often. Used to go there a lot in other states, somehow can’t be bothered to drive the extra 10 mins each way.

RulerOfTheRest t1_jd0o1o9 wrote on March 20, 2023 at 11:49 PM

#2,285,498

Replying to easy_Money (#2,282,408)

Well, you see, in the 1960's the brothers that own Aldi got into a fight, something about selling cigarettes in the stores where one brother was for it and the other against it, so they split the companies into Aldi Nord (north) and Aldi Süd (you guessed it: south). Fast forward into the 70's and the brother that owns Aldi Nord bought this tiny grocery chain based in Californian called Trader Joe's and expanded that throughout the United States. Around this time, the brother that owns Aldi Süd attempted to operate some stores in the US under the Aldi name, but that incarnation failed and quietly went away, until they reorganized a plan and launched the Aldi we know and love today. So in the hierarchy of things, Trader Joe's would be the nephew of the US version of Aldi...

textilefaery t1_jd0t4uv wrote on March 21, 2023 at 12:26 AM

#2,285,798

I don’t really think any grocery store reflects who I am

RealTomatillo5259 t1_jd0u1z9 wrote on March 21, 2023 at 12:32 AM

#2,285,861

Replying to rdt69420 (#2,280,192)

Came here to say this. 🤣 That's also why I did the survey.

no_hope_brigade t1_jd16lms wrote on March 21, 2023 at 2:04 AM

#2,286,742

Replying to rdt69420 (#2,280,192)

I was barely paying attention.

JuxtaposedJacob t1_jd1dgnu wrote on March 21, 2023 at 2:57 AM

#2,287,177

Replying to rdt69420 (#2,280,192)

I want to imagine that some of the questions were to throw me off; otherwise it would be hard to imagine a study that could cogently use all of that data.

ImNotHere1919 t1_jd2h3b9 wrote on March 21, 2023 at 11:10 AM

#2,289,295

Done.