Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. news.osu.edu Submitted by geoff199 t3_11lc330 on March 7, 2023 at 9:33 PM in science 170 comments 3,491
TrooperCam t1_jbdct3i wrote on March 8, 2023 at 5:46 AM Someone get the CEO of Klear Kanteen on the line stat! Permalink 2
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