TrooperCam t1_jbdct3i wrote on March 8, 2023 at 5:46 AM Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 Someone get the CEO of Klear Kanteen on the line stat! Permalink 2
TrooperCam t1_jbdct3i wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Someone get the CEO of Klear Kanteen on the line stat!