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SmuckSlimer t1_jbdvkfw wrote

Reply to comment by andygchicago in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

Changing the spelling of the same name has been human tradition for thousands of years.

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stevealonz t1_jbdy992 wrote

Oh ok I guess it's not annoying then

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Decuriarch t1_jbe1thn wrote

I think you just triggered one of those cool and original parents.

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