stevealonz t1_jbdy992 wrote on March 8, 2023 at 10:33 AM Reply to comment by SmuckSlimer in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 Oh ok I guess it's not annoying then Permalink Parent 42
stevealonz t1_jbdy992 wrote
Reply to comment by SmuckSlimer in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Oh ok I guess it's not annoying then