Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. news.osu.edu Submitted by geoff199 t3_11lc330 on March 7, 2023 at 9:33 PM in science 170 comments 3,491
elusiveoddity t1_jbdy074 wrote on March 8, 2023 at 10:29 AM I always associate those unconventional spellings as cheap knockoffs, like Suny for Sony or whatever. And this was before the days of Amazon and the flood of drop-shipped items that play with english words. Permalink 13
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