elusiveoddity t1_jbdy074 wrote on March 8, 2023 at 10:29 AM Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 I always associate those unconventional spellings as cheap knockoffs, like Suny for Sony or whatever. And this was before the days of Amazon and the flood of drop-shipped items that play with english words. Permalink 13
elusiveoddity t1_jbdy074 wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
I always associate those unconventional spellings as cheap knockoffs, like Suny for Sony or whatever. And this was before the days of Amazon and the flood of drop-shipped items that play with english words.