AdvonKoulthar t1_jbe1pv1 wrote
Reply to comment by AllYouNeedIsATV in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Who wants chik’n(not actually chicken)?
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