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AllYouNeedIsATV t1_jbdhesl wrote

Reply to comment by jasongw in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

I see it as it fake only because that’s what all vegan products do. Mylk chocolate is the one I always remember.

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gonesnake t1_jbdt5yq wrote

And many consumers aren't stupid. We all know names like that are attempting to imply specific positive qualities (a detergent called "Brite" or "Shur Grip" adhesive)and are trying to make it easy to remember by just using a phonetic sound alike yet at the same time something with a unique spelling for trademark purposes.

Anyone can sell comfy socks but only WE sell the original Kumphie Sox™

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asdaaaaaaaa t1_jbe6j4m wrote

> Anyone can sell comfy socks but only WE sell the original Kumphie Sox™

I can imagine the cheap rip-offs will have interesting names/spelling though.

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alphabitserial t1_jbehaw2 wrote

Vegan products are required to do so by law, and the meat & dairy industries are still pushing back against that, trying to suggest that they be named, for example, “breaded soy and pea protein chunks.” The argument from vegan food companies is that consumers understand how to use “vegan chicken tenders” more easily and that the (quite prominent) vegan labeling is enough. I personally agree with the vegan companies there.

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Sliptallica92 t1_jbe2o9e wrote

Mylk is actually an outdated way of spelling milk in English, long before vegan proudcts were a thing. Now it's used for any plant-based milk since the spelling had been updated.

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