Sliptallica92 t1_jbe2o9e wrote
Reply to comment by AllYouNeedIsATV in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Mylk is actually an outdated way of spelling milk in English, long before vegan proudcts were a thing. Now it's used for any plant-based milk since the spelling had been updated.
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