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jacobwebb57 t1_jbe74yc wrote

Reply to comment by jasongw in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

absolutely. im im being advertised to i already think they are dishonest

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