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jasongw t1_jbd84d4 wrote

I don't see it as any of those factors. I just see it as lazy, failed attempts at being creative. "Look at me, I can spell a word wrong but it still sounds the same, see how clever I am?"

It's not clever. It's lazy. It's cheap. It's dumb.

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AllYouNeedIsATV t1_jbdhesl wrote

I see it as it fake only because that’s what all vegan products do. Mylk chocolate is the one I always remember.

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gonesnake t1_jbdt5yq wrote

And many consumers aren't stupid. We all know names like that are attempting to imply specific positive qualities (a detergent called "Brite" or "Shur Grip" adhesive)and are trying to make it easy to remember by just using a phonetic sound alike yet at the same time something with a unique spelling for trademark purposes.

Anyone can sell comfy socks but only WE sell the original Kumphie Sox™

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asdaaaaaaaa t1_jbe6j4m wrote

> Anyone can sell comfy socks but only WE sell the original Kumphie Sox™

I can imagine the cheap rip-offs will have interesting names/spelling though.

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alphabitserial t1_jbehaw2 wrote

Vegan products are required to do so by law, and the meat & dairy industries are still pushing back against that, trying to suggest that they be named, for example, “breaded soy and pea protein chunks.” The argument from vegan food companies is that consumers understand how to use “vegan chicken tenders” more easily and that the (quite prominent) vegan labeling is enough. I personally agree with the vegan companies there.

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Sliptallica92 t1_jbe2o9e wrote

Mylk is actually an outdated way of spelling milk in English, long before vegan proudcts were a thing. Now it's used for any plant-based milk since the spelling had been updated.

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mikebaker1337 t1_jbe57ip wrote

I also assume they got beaten to the real spelling by a different copyright or something else implying a knock off of someone else's IP. Not always true I know but that's where the monkey brain goes.

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jasongw t1_jbglghc wrote

I'm sure that's true sometimes as well. I am not saying there's one and only one reason, just that me often than not when I see these silly intentional misspellings, there's just no good reason for it.

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TossedDolly t1_jbej4xb wrote

Sometimes like in the case of Lyft it makes communication easier. If you're name is a common word you probably should come up with a weird spelling or pick a better name.

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jasongw t1_jbgls9e wrote

I guess, but I'd definitely lean more towards "pick a better name" :)

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