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Jolly-Lawless t1_jbeeagg wrote

Reply to comment by movetoseattle in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

I fkn hate that name - krusteaz sounds like a skin infection, the spelling is so far removed from a known English word/phrase.

I only recently realized phonetically it was probably originally Crust-Ease. Which makes perfect sense for a mid 20th century baking mix.

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