Ftpini t1_jbefooh wrote
Reply to comment by dblack246 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Have you heard of chik fil a?
Viewing a single comment thread. View all comments