TossedDolly t1_jbej4xb wrote
Reply to comment by jasongw in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Sometimes like in the case of Lyft it makes communication easier. If you're name is a common word you probably should come up with a weird spelling or pick a better name.
jasongw t1_jbgls9e wrote
I guess, but I'd definitely lean more towards "pick a better name" :)
Viewing a single comment thread. View all comments