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Pixeleyes t1_jbfgndj wrote

Reply to comment by asdaaaaaaaa in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

No, mom. I don't know why my socks are crispy.

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