asdaaaaaaaa t1_jbe6j4m wrote
Reply to comment by gonesnake in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
> Anyone can sell comfy socks but only WE sell the original Kumphie Sox™
I can imagine the cheap rip-offs will have interesting names/spelling though.
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