bottomfeeder_ t1_ityykv4 wrote on October 27, 2022 at 10:12 AM

Reply to comment by chickanpoo in Facebook Segments Ads by Race and Age Based on Photos | Ads with teenage girls are mostly directed at men over 55, while white people see fewer ads with Black faces, a new study finds. by chrisdh79

There's a 100% chance that the team deciding to use facial recognition for mapping ads to customers knew that it would end up targeting based on age, race, and gender. Even without explicitly programming it - this is the natural consequence of training a model with target labels (clicks) that we know are dependent on age, race, and gender.